The Basics Of SEO
SEO and its good practices are increasingly important in today’s digital market. If what you want is for your brand, service portfolio or website to appear in the top positions of search engines, you should pay attention to what SEO offers you. Next, you will find the basics of SEO so that the organic traffic of your page is optimized.
The first step, your audience
The first exercise you should do is to define the audience you want to address. This will allow you to have an advantage, because you will know what their main characteristics, tastes, trends, and most importantly, their needs are.
You must provide your customers with an enriching experience. In addition, keeping in mind that the information structure is natural and that it contains keywords, will help you to be prepared to develop your optimization strategy.
SEO, a strategy for the long term
SEO practices developed by digital marketing agencies will take your business to another level. However, it is a process that requires time and experience to see the best results. Each campaign has its characteristics and peculiarities, but all must mature to give the best of themselves. This is also because, search engines take a while to process your landing page optimizations, and while that happens, the market can change, meaning that you must be constantly feeding your site with different tools such as: automation tools, advertising and website improvements through javascript.
Keywords
After having thought about your target audience and understanding that your optimization strategy will give its best results with some time, it is important to incorporate keywords. These are used by search engines, such as Google, to determine which pages will appear in the first results; Nowadays and especially in Latin America this is one of the most competitive aspects that companies currently have.
You must become an expert in keywords, which are not only the right ones for your presence on the web page, but also reflect the latest trends and search volumes.
Having secondary keywords will help your content generate more interest. On the other hand, if you use long-tail terms, they can help you make your content stand out from competitors’ websites and be more attractive to users.
The technical aspect is key to success
Once you have the main and secondary keywords defined for your optimization strategy, you should pay attention to the technical aspects that will support the success of your campaign. These aspects include everything that affects the performance, visibility of your website, and how search engines access your site. To make a short list, the following features are technically covered:
– Correct indexing of pages by search engines.
– Error messages to correct aspects that are affecting the strategy.
– The speed of the page and how it loads its content.
– Structure of the website.
– Structure of the URL of the page.
– Identify the other elements subject to improvement and optimization. From URLs, to meta tags.
The role of social media in your campaign
If you have the ability to sustain a great impact on social media, you can expose your content to a large number of people. Therefore, social platforms are definitely a tool that you must have to generate visits and direct audiences to other media of your brand, such as your website. However, this depends on building a positive image for your audience.
The trends in your niche
It introduces the concept of “social listening” which means having the detail and constant monitoring in the different social networks to discover what is being mentioned about your brand, competitors, market, advertisements and trends. To achieve excellent SEO positioning, it is essential to track news, viral content, and recent expert opinions.
Follow the previous points of the basics of SEO so that your website can appear in the first positions of the results and you can translate the effort into higher sales and finally more income or positioning. Remember that a digital marketing agency can be your ally. SEO is here to help you! When will you start to implement it?
