Website Design Company Guide To Offer A Seamless Online Shopping Experience
Ecommerce has witnessed massive growth in the post-pandemic world. Online shopping has drastically replaced the in-person shopping experience. With the progress in time, customers expect to receive the ultimate convenience while purchasing online. If you have decided to bring your store online, that’s the first step to give wings to your business. However, if you want to drive conversions and reduce bounce rate, you need to put some more effort and adopt an effective UX design strategy for your e-store.
Today, we will explore some pro eCommerce web development tips to craft a shopper-friendly e-store.
UX Design Tips Practised by Leading Website Design Company
- Stunning Product Catalogue and Description
Online shopping has its merits but it also has some disadvantages. For instance, people cannot check the quality of the product or operate the features manually at an e-store. For the starter, equip your e-store with a stunning product catalogue. This will display various items available at your store. It’s your responsibility to feature the items and allure people to purchase. Make sure that the pictures in the catalogue have a high resolution. You can also take a step further to include augmented reality features and product videos.
The next step is to write a compelling product description. If you sell electronic gadgets or equipment, it’s better to outline the features and benefits of the product. Use bullet points to enhance the readability of the product description. No matter how much technically advanced your product is, focus on writing easy-to-understand content without technical jargons so that common people don’t face any trouble.
- FAQ Section
Nowadays, many ecommerce websites feature a dedicated FAQ section underneath the product information. This allows users to get some additional information in an easily readable question-answer format. Consider using this on your website to enhance user experience.
According to a reputed website design company, user experience is the ultimate determinant for the success or failure of any e-store. Therefore, from website layout to quick checkout and multiple payment modes – your digital destination should possess all the user-friendly features.
- Transparent Shipping and Return Policy
As we already mentioned, don’t expect the viewers to minutely inspect your site in order to find a piece of information. This will only result in an increased bounce rate. Instead, highlight all the information in an organized manner. Shipping and return information is a crucial one among all the information available on your website.
Display shipping cost and estimated return time just below the product description. Here’s a quick tip – instead of mentioning that the product will be delivered within 2-4 business days, it’s better to mention an estimated date. That way, the users need not spend time doing guesswork.
You see, an accumulation of all these little things contribute to creating a superb user experience. You never know exactly which feature will appeal to your audience and which will repel them. So don’t skip optimizing every specific element on your e-store.
- Site Security
With cybercrime rapidly increasing, website security has become a crucial issue. And when it comes to an eCommerce website that directly facilitates monetary transactions, the web traffic expects it to be protected against all the vulnerabilities and cyber threats.
Therefore, ensure to obtain an SSL certificate and keep it updated at all time. The green padlock in the URL bar greatly instils trust in the users’ mind and half of your work in increasing the conversion potential of your site is done!
- Show Related Products
Sometimes it may so happen that the users don’t find or like what they were actually looking for in your website. You can prevent them from bouncing and even drive conversions with a smart trick. Show related products below each of products you display. That way, the visitors can browse your collection and purchase what they like.
Further, related products also inspire impulse purchases. Quick note – impulse purchases contribute to 40% of the money spent in eCommerce (source: Invespcro). So, don’t ignore this effective strategy to increase your profitability.
- Enhance Site Accessibility
Accessibility is a crucial part of user-experience. Make sure that your website is easily accessible to physically impaired people. This will also expand your audience base and offer you a competitive edge.
Ensure to use contrasting colours for the background and the text. For long web page content, use easily-readable fonts.
You can add a transcription for audio files to help the people with listening disability. Adding an image alt text is a must to enhance accessibility for visually impaired people. Image alt text also helps the search engine bots to better crawl the image and index it.
- Bonus Tips
We will cover a few more points in this section to improve the UX at your e-store.
Include a search bar and product filters on the website. These will help the web traffic to specify their search and also narrow down what they are looking for.
Allow the users to save their cart and wishlist even if they leave your site for a few times. These days, people check multiple websites, compare the price points and other facilities (shipping time, return, coupons, etc.) and then make a purchase. If their saved items get lost every time, they may not put the effort to find and add them to the cart unless you offer an unbelievable discount.
Don’t compel the users to create an account and enable a guest checkout option. Also, allow them to log in directly through their social media profiles. People often bounce when they have to fill in a long form to purchase a product. Eliminating this step will positively impact your sales.
Conclusion
These pro tips will help you to create a robust and feature-rich eCommerce website. Make sure that your website is interactive and allows your users to get every piece of information without any hassles. This is the key to offer a seamless user experience on your site.
