Difference Between Fashion Communication And Fashion Designing
Over the last decade, the fashion industry has grown into one of the largest players, having a tight grip on the global business domain. The foundation of this industry is built on style, creativity, aesthetics, and originality. It’s a magnetic industry that welcomes candidates who possess an amalgam of these qualities along with a hard-core passion for their work.
With so many career opportunities curated by the fashion industry, young and artistic minds are on the run to grab their spot at top fashion communication colleges in India. However, students are often confused about the profiles of these professions nowadays it all seems like one large domain and segmenting them seems impossible. Keep reading to understand the differences between the two influential careers in the fashion industry: fashion designing and fashion communication.
Understanding each of the two career paths
Fashion designing involves blending creativity with artistry. The vast knowledge of sketching, colours, shapes, fabrics, tailoring, and other aspects assists the process of crafting garments that stand out as an individual’s masterpiece. The talent and visualisation used in fashion designing not only decides how people look but also set trends based on cultural and social norms.
Fashion communication, on the other hand, comes under the broad domain of fashion designing and includes having the knowledge mentioned above sans the actual need to design garments – something which fashion designers are exclusively involved in. However, knowing about the industry is not enough because you also have to be able to transform the brand’s image in the eyes of the consumer. Fashion communication, therefore, involves understanding the psyche of people and implementing marketing concepts and strategies accordingly.
Career scope for each
The need for sophisticated attire will never diminish, and this will keep feeding the fashion industry. With technological advancements, fashion designing uses effortless methods such as technology-induced sewing machines, body-scanners for a characteristic fit, and whole garment and seamless kitting technologies, to meet the precise needs of customers. This goes to prove that fashion designing has immense scope and will go a long way in the future.
Despite being a relatively novel field, fashion communication has its own set of advancements. No matter how great a product a brand offers, all goes to the drain if it does not reach the right audience at the right time. And this is precisely where the two career paths converge, the one supporting the other.
Job prospects offered by each
Employment in fashion designing is purely based on creative and technical skills related to creating new clothing lines, jewellery, or footwear. Apparel companies, design firms, manufacturing establishments, retailers, dance or film companies, etc. hire professionals for the posts of fashion designer, senior designer, technical fashion designer, art directors, graphic designers, etc. The limits are boundless.
With fashion communication, you need to acquire marketing and communication skillsets in addition to a thorough understanding of the fashion industry. Fashion communication professionals are on-boarded for an array of jobs such as visual merchandiser, fashion blogger, fashion writer or journalist, fashion photographer, fashion editor, etc
After taking a closer look at both these domains, you will realise that they are interlinked; there’s the existence of a symbiotic relationship between the two where one needs the other to survive. If you wish to make a professional name in either of the fields, choose to get educated from reputed fashion design and fashion communication colleges in India such as the Pearl Academy. Students will be trained to communicate and present their ideas creatively for successful brand promotion strategies.
