How to Optimize Your Social Media Strategy for Big Reach

Are you struggling to gain more followers and expand your brand’s reach? If you feel stuck and don’t know how to grow your social media profiles, fret no more. You’ve got Promo which lives up to its name in promoting your brand effectively on all platforms. This online video editor can help you make stunning videos that wow new leads and your existing followers. 

Apart from videos, you can also create stunning images and photo collages. Furthermore, this online video editor comes with an image resizer. This means you can optimize any file to fit the various social media image specifications. If you feel desperate to grow your social media presence, take a look at the helpful tips below. Let’s get started so you can expand your reach, increase awareness, boost leads, and increase conversion. 

Focus On the Right Platform

Most businesses make the mistake of assuming that they must be present on every social media platform. However, this is not only expensive but very tiresome. Remember, this hinges on your target audience. For example, there’s a difference between vocal millennials who love Twitter versus Moms who love curating lists on Pinterest. 

Moreover, choosing where most of your target market hangs out means optimizing your limited resources. And selecting which networks to focus on is easy. Here are some ways to select the platform worthy of your time, effort, and money:

1. Just Ask

For accurate data, simply ask your audience. Catch up with them and ask for feedback on which platforms they use for personal reasons and business-related concerns. For best results, you can use the following methods:

• Make a pop-up survey on your site. 
• Do a poll on social media. 
• Give them a call. 
• Send an email to your subscribers. 

2. Evaluate Share Data

If you have a blog with existing share buttons, evaluate the analytics. Who is sharing your content? Where are your followers sharing it? This information will show objectively which platforms work for your brand. 

3. Analyze the Competition

Finally, assess your biggest competitors. Where do they post and spend the most time? If you don’t notice them on a particular platform, this is a bad sign. You could be wasting time and effort tweaking content using your online video editor on an ineffective medium. 

Tweak Existing Profile for Better Visibility

All your social media profiles can be edited for the best visibility. If you want to shine on social media, optimize the following elements: 

• Choose an easy-to-remember username.
• Pick a distinct brand logo. 
• Create an intro video with your online video editor for all video content. 
• Utilize keyword-rich descriptions that sound natural and fit your niche. 
• Always provide a link to your official website. 
• Set a theme and tone for all your social media accounts. 
• Use a catchy tagline and phrase your calls-to-action with your brand values.  

Always Post Evergreen Materials

Evergreen means something that has longevity or lasting power. Your goal is to have the right mix of trendy posts with evergreen content. Most of all, make sure that your content is always engaging. Shared posts and videos that have no expiration date offer more value. Hence, create blog posts that solve common problems in your industry. To illustrate, you should also utilize your online video editor to create:

• Educational how-tos
• Informative explainers
• Interesting demos
• Creative slideshows
• Fun narrative behind-the-scenes footage

Going evergreen also makes your social media calendar work. Great, right? 

Make Smart Choices When It Comes to Sharing Content

Working hard is great, but working smart creates better results. For example, the FB algorithm limits newsfeed posts to a certain number. Usually, it picks profiles that users commonly engage with. Thus, this proves that making lots of posts is not the answer. Instead, it would be better to create high-quality posts which are relevant for your followers. 

Hence, you must make quality updates over quantity. No one likes brands to keep on spamming their feed. On top of that, utilize video marketing as video offers the best engagement rates compared to articles and pictures. Thankfully, you can use a free online video editor to create short clips and long-form content. 

Target the Right Demographic

When posting on social media, it works best to target the right people. Instead of just posting randomly, use targeting, so the right people can see your content. This means making sure everything you make is visible in the eyes of warm leads and potential clients. 

Targeting can vary per platform but tweaking the settings of your posts to entice select members can help boost performance. For example, FB and Twitter utilize these key options:

• Gender
• Age
• Location 
• Status of relationship
• Language 
• Educational level
• Interests 
• Post end date

Don’t forget; you can also try to categorize posts by using hashtags, tagging certain profiles, or putting up a geo-tag. You can explore a lot of possibilities. 

Create Different Types of Content

The last thing you want is to bore your followers. Thus, you need a mix of high-quality content on all your social media profiles. If you think that simple words, pictures, or links are enough, you are losing a huge opportunity. Today, people have diminished attention spans, so they prefer watching videos. Hence, marketers say that video content format receives the most attention and engagement. 

Therefore, if you want to expand your reach with more likes, shares, and comments, you must start releasing videos. Thankfully, you can use an online video editor to make it happen. With this tool, you don’t need any design experience to create professional-looking videos. Furthermore, you can choose from a pre-designed template or work from scratch. This innovative solution helps you create video content because it’s as if you have a product design team backing you up. 

Promote Everywhere and Don’t Be Embarrassed to Do So

Finally, make it a priority to promote your brand and all your social media platforms concurrently. Post your social media links on the following: 

• Website
• In-store
• Office 
• Business cards
• As a signature on emails
• Brochures
• Posters

Parting Words On Online Video Editor

Don’t forget to add follow and like buttons on your landing page for better results. Most of all, work hard on cross-promoting across all your social media accounts. Why not turn your Facebook friends into Youtube subscribers or Instagram followers? Ultimately, all these techniques will reach by leaps and bounds.